From Zero to $3k MRR in 10 days — the story of launching RubySteps

Less than 2 weeks ago, Ruby developer Pat Maddox‘s rent was due. He had quit his job some time before. He had no audience or mailing list, no products…

But he did have one thing: He had a pile of hard-earned Sales Safari research, thanks to his time in our 30×500 Product Launch Class.

So instead of hunting for a new gig, he put that Safari data to work. He started writing, helping, sharing…

2 weeks later, Pat’s added over 1000 subscribers (and growing!) to his mailing list.

And he used those free mailing list signups to drive over $3,000 of business to his newly launched RubySteps. Yep, you read that right — 10 days ago, Pat had $0 in product revenue. Now, after his very first launch ever, he’s got $3,000.


Oh, and that’s RECURRING revenue, the holy grail of bootstrapping.

Now, Pat’s not famous. He’s never run a product business before. He’s not The World’s Foremost Expert. He is, however, somebody with the skills to create, who studied his customer base (with our process), then executed.




Good questions. In this in-depth interview, Pat shares a day by day account of exactly how he’s executed 30×500 techniques, including Sales Safari and dropping ebombs to launch and grow his business:

PS: Thanks to the traffic to this post, Pat has re-opened the founding member deal to you, our reader/listener, until Friday.

How can you get started from nothing?

Good news: If you’re a designer, developer, trainer, writer… you already have the skills you need to be able to create a product.

Bad news: Without the right set of business skills, chances are very high that you’ll create something “cool” that nobody will want to buy. Ouch.

Good news: You can learn the business stuff, just like Pat did. We’re here to help.

It all starts with our 7 core bootstrapping lessons, tailored to creative folks like you.

Drop your name in the box below, and you’ll get all 7 lessons straight to your inbox for free (plus more upcoming how-did-you-do-it interviews and case studies!):

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