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You don't have to bootstrap alone.

If you're tired of all the buzzwords, boosterism, mythologizing, the cult of overwork… if you want to build a real business with real customers who pay real money, you're not alone.

Bootstrappers are all around you. Even though you'll rarely find talk of revenue, customer happiness, or sustainability in places like Hacker News, bootstrapping is neither rare, nor especially difficult. You don't have to wage war or reinvent the wheel. And you definitely don't have to be lonely.

Bootstrapping's back, baby, and we're here to make sure it stays that way. Welcome.


New? Start here.

These are my most popular and most powerful pieces, to help you get started.

And you'll find fun further reading links in each of these articles.

Our latest posts about bootstrapping