Posts Categorized: Launching

How do you design products people love?

You can learn a lot from the questions that people ask us during a 30×500 launch. I know this…because we’re in the middle of a waiting-list only launch of 30×500 Academy right now. People always ask us: “OK, well, does 30×500 Academy (and therefore Sales Safari) work for… ebooks? Does it work for SaaS? Does… Read more »

Be Your Own Angel – a revenue model for slow startups

Yes, recurring revenue grows sloooooowly. How do you, founder of a baby bootstrapping biz, survive the lean year or two before it can pay all your bills? Well, I have a strategy. I call it Be Your Own Angel. Last week, I gave a talk about it — in greater detail than ever before! —… Read more »

“I had a product. But having a product wasn’t enough to be a success.”

Jim Gay is a busy dad. A REALLY busy dad, with 4 kids. He started thinking about switching from consulting to a product business so he could spend more time with his family…because he was tired of working endless, stressful hours to pay the bills. He built a product – the obvious next step for… Read more »

The Wasp, the Caterpillar, and Cannibalizing Your Own Product from the Inside

This December, Freckle Time Tracking turns 6 years old. OMG! And 30×500 turns 5 years old… after a fashion. You see, the original 30×500 is dead. And the one before that. And the one before that. And the one before that, too. We killed them. Slowly. And we’re still killing them, even as I write… Read more »

From Zero to $3k MRR in 10 days — the story of launching RubySteps

Less than 2 weeks ago, Ruby developer Pat Maddox‘s rent was due. He had quit his job some time before. He had no audience or mailing list, no products… But he did have one thing: He had a pile of hard-earned Sales Safari research, thanks to his time in our 30×500 Product Launch Class. So… Read more »

Is bad copy killing your product?

This is a horror story. This is a story about the lurking, creeping horror of killer copy. Not the good kind of “killer” — no, not dope or sick or totally bad — but the kind that murders your ambitions in their cradle. Spoilers: This horror story has a happy ending. And if you watch… Read more »

Startup Escape Plan: How to free up time, energy & money to build your future

When you stop working for the day, have you really gotten anywhere? Will the hours that you spent today still be paying off for you next week, next month, next year? If your answer is “No,” then you’re probably here because you’re somewhere on the left side of this spectrum: But you want to be… Read more »

“Done” should be spelled F-A-I-L

“It’s almost done, I just need to add this one more thing…” Whooooooa there. When you teach designers & developers to bootstrap their own product businesses, as I do, that’s a phrase you’ll hear a lot — and you’ll come to hear it (as I do) as the sound of a shotgun being removed from… Read more »

Don’t Fave This Post: How to REALLY Launch this year

God knows it’s popular to snark about the very idea of New Year’s resolutions. And the snark is aaaaaall true. Those new sneakers aren’t going to exercise themselves. But there’s still something magical about transitions. They put things in perspective, at least temporarily. 11:59 pm on New Year’s Eve can be like a graduation, or… Read more »