Posts Categorized: Bootstrapping

The Good Enough Launch

Let’s talk product launches, shall we? Alex and I just wrapped up our first launch of 2016. It spanned just over two weeks and welcomed 63 brand spanking new students (and 1 upgrading alum) to the new 30×500 Academy. Total revenue: $113,637 Graph includes $1,039 in book sales which aren’t part of the launch Pretty… Read more »

How do you design products people love?

You can learn a lot from the questions that people ask us during a 30×500 launch. I know this…because we’re in the middle of a waiting-list only launch of 30×500 Academy right now. People always ask us: “OK, well, does 30×500 Academy (and therefore Sales Safari) work for… ebooks? Does it work for SaaS? Does… Read more »

Invest now, or pay later

“Quality is remembered long after price is forgotten.” — Henry Royce, of Rolls Royce I was a strange kid. I practically lived at the library, where I would spend hours crawling around — literally on all fours on the grey industrial carpet, the better to see those lower shelves — and read just about everything…. Read more »

On resolutions that don’t suck

Happy New Year! Now…what are you going to do with it? Yes, I know, I know… I’m late. 2016 is now 27 days old and not so sparkly any more. The thrill isn’t gone, exactly, but it’s faded a little. And all those hopeful, shiny New Year’s Resolutions tend to start falling like dominos, right…… Read more »

Time to Let Go of Startup Fairy Tales

If you know me, you know I don’t promote stories of “startup heroism” — those thrilling tales of late nights, fueled by coffee, working everywhere and everytime, for 3-5 years until the acquisition ship comes in and you retire with your riches to “Mojito Island”. It’s a sexy and alluring narrative because it says: All… Read more »

2015 Year in Review – Seven Figures, World Domination, Chaos, Time for a Mojito

It’s been a crazy fucking year. A mixture of horrible things, wonderful things; a mixture of things that happened to me, and things I made happen. It wasn’t boring for a single second. (“May you live in interesting times” – a curse indeed.) My year really kicked off, in October 2014 — yes, yes, I… Read more »

Twas the night before launchmas…

An original poem by Amy Hoy Twas the night before launchmas, and all through my brain Expectations were growing, and popping champagne The buttons all hung from the sales page with care In hopes that cha-chinging would soon fill the air Yes my copy was written, waiting just to be read All needed saying had… Read more »