Posts Categorized: 30×500

What does ’30×500′ even mean?

April, 2010. The party bus was rolling down the highway from Dublin to Kilkenny; it was upholstered in sparkly red and orange vinyl and full of my favorite kind of nerd, and I was perched on the stool in front with a mic clutched in my hand. I had just finished an impromptu little story… Read more »

VIDEO: Failure vs Creating a product people want to buy

Newsflash: Lean Startup and Customer Development are inherently broken. If you ask me, the whole process is functionally bankrupt. Why? Let me answer your question with a pair of questions: Why do you create good things… but nobody buys? Worse: Why do you feel the thrill of a great idea, then get stuck before you… Read more »

“I had a product. But having a product wasn’t enough to be a success.”

Jim Gay is a busy dad. A REALLY busy dad, with 4 kids. He started thinking about switching from consulting to a product business so he could spend more time with his family…because he was tired of working endless, stressful hours to pay the bills. He built a product – the obvious next step for… Read more »

From Pain into a Product, a real live coaching session

Five years ago, we launched the very first class that would become 30×500. For the last 3 three years, Alex and I have played the role of heartless gatekeepers: Wanna take 30×500? Great, you have to apply. Not a designer, or a developer? Sorry, friend, but we can’t accept your application at this time. We… Read more »

The Wasp, the Caterpillar, and Cannibalizing Your Own Product from the Inside

This December, Freckle Time Tracking turns 6 years old. OMG! And 30×500 turns 5 years old… after a fashion. You see, the original 30×500 is dead. And the one before that. And the one before that. And the one before that, too. We killed them. Slowly. And we’re still killing them, even as I write… Read more »

Finish your drafts! Three rules to make writing for your audience easier

This post was written by 30×500 co-teacher and my bootstrapping partner in crime, Alex Hillman. Oh, and don’t miss the homework challenge at the end. Enjoy!— Amy Step 1 – Decide, “I’m going to write a blog post about ______________”. Step 2 – Sit down to write that blog post. Step 3 – Stare at the blinking cursor. Debate… Read more »

From Zero to $3k MRR in 10 days — the story of launching RubySteps

Less than 2 weeks ago, Ruby developer Pat Maddox‘s rent was due. He had quit his job some time before. He had no audience or mailing list, no products… But he did have one thing: He had a pile of hard-earned Sales Safari research, thanks to his time in our 30×500 Product Launch Class. So… Read more »

Validation is backwards

If Startuplandia had a bible, you might guess it was The Lean Startup. And credit to Eric Ries where credit is due – he’s managed to get the masses hooked on his book’s hopeful vocabulary: Validation, Pivots, and Minimum Viable Products, oh my. Really, Eric’s reach is tremendous: I remember when a close friend of… Read more »

Why you have to develop an Investment Mindset

Nobody wants to fail. Not really. Sure, failure is better than not trying at all… but success is better than failure. After 4 years of teaching designers & developers to make their first product dollar, Alex and I have seen every kind of failure, from failure to start at all, to failure to pull the… Read more »