Posts By: Amy Hoy

Why a late lunch = a smart investment

Weird question, but… did you know that today isn’t Monday? Haha. I ask because a couple months ago I set out to email you every Monday, like a real live grown-up with a newsletter for adults. (This is what The Professionals™ do, apparently.) Then for the next 7 weeks, I did! Yay!! Now, I’d like… Read more »

How do you create a product people want to buy?

Newsflash: Lean Startup and Customer Development are inherently broken. If you ask me, the whole process is functionally bankrupt. Why? Let me answer your question with a pair of questions: Why do you create good things… but nobody buys? Worse: Why do you feel the thrill of a great idea, then get stuck before you… Read more »

Your Execution Can Suck If You Get This Right

You ever hear the phrase, “Ideas are worthless, execution is everything”? You must have, because when I went to search for the most common formulation of this idea (ha!), Google gave me not only a bunch of pertinent suggestions but 700,000 results: Considering we’re literally soaking in this particular cliché, you’d be forgiven for believing… Read more »

4 Products ANYONE Can Make

My last few essays focused on products for people who make products. If you didn’t see your own future in those lists, well, this email is for you. So you’re not a developer. Or a designer. You’re still a professional with valuable skills — if you (or people like you!) can charge an hourly rate… Read more »

Hey Designers: 8 Perfect Products You Can Make

Designers, this post is for you. I’m not sure if you know this, but I am a designer first and foremost. I fell in love with pixels at a young age. And I learned to code because of how much I loved to design, not in spite of it. And I’ve noticed something about you,… Read more »

9 Perfect Products for Devs

Last week, I told you I’d show you how to fulfill your destiny as a maker: Take control and make stuff. And, when you make stuff, make stuff that people will really use… even pay for. There’s satisfaction to be had in making anything, for sure. But getting other people on board with it? Turn… Read more »

The Best Career for a Maker is…

If you’re like me, your history of work is a history of defaulting forward: You loved doing a thing. So naturally, when it came time to adult, you took a gig that paid for doing-a-thing. And when that gig — be it a client or a j-o-b job — ran its course or became too… Read more »

Why is “work” so freakin complicated?

I’ve been struggling to figure out how to start this essay on the best at work. Work seems like such a mechanistic thing; you perform some kind of labor for some kind of reward. End of story. Right? Work is something we all have in common. You’d think it’d be easy to write about. Or… Read more »

A Third of Your Life

…is spent in bed. And that third sets you up for success — or misery — in the other two thirds, work and personal. I’ve already told you about how I’ve begun to apply “Why not the best?” to my personal time. But there are still those other two thirds to think about… That’s how… Read more »


Are you a gardener? I’m an occasional (and very irritable) gardener. Don’t get me wrong, I love nature, love plants and above all, I love a good challenge. But the sheer cussedness of doing work that UNDOES ITSELF… well, it offends my very soul. “Er, Amy,” I hear you saying, “Didn’t you just write last… Read more »