Posts By: Amy Hoy

The Best Career for a Maker is…

If you’re like me, your history of work is a history of defaulting forward: You loved doing a thing. So naturally, when it came time to adult, you took a gig that paid for doing-a-thing. And when that gig — be it a client or a j-o-b job — ran its course or became too… Read more »

Why is “work” so freakin complicated?

I’ve been struggling to figure out how to start this essay on the best at work. Work seems like such a mechanistic thing; you perform some kind of labor for some kind of reward. End of story. Right? Work is something we all have in common. You’d think it’d be easy to write about. Or… Read more »

A Third of Your Life

…is spent in bed. And that third sets you up for success — or misery — in the other two thirds, work and personal. I’ve already told you about how I’ve begun to apply “Why not the best?” to my personal time. But there are still those other two thirds to think about… That’s how… Read more »

Dead-heading

Are you a gardener? I’m an occasional (and very irritable) gardener. Don’t get me wrong, I love nature, love plants and above all, I love a good challenge. But the sheer cussedness of doing work that UNDOES ITSELF… well, it offends my very soul. “Er, Amy,” I hear you saying, “Didn’t you just write last… Read more »

Why not the best ?

(adorable! but not my actual house) It’s that time of year again! As in, the time of year is nearly gone. Tradition dictates that it’s time for folks like me to start sending out year-end reviews, top lists, resolutions, goals, blah blah blahhhhhhh blah. Don’t get me wrong, I like reading other people’s, but me?… Read more »

“But I’m not an expert.”

Even an apex predator only succeeds in bringing down prey just once out of every 9 attempts. “I’m not an expert. Nobody would listen to me! And no WAY would they buy my book/workshop/video course/SaaS app…” The world is a funny thing. You can think — no, know — that The World Works This Way…. Read more »

When should you start a SaaS?

I always, ALWAYS, tell my students (and anyone else who will listen): DON’T START WITH A SAAS. Do a tiny product first. Start your business with a lil itty bitty product that is easy to start, finish, easy to ship, and easy to keep selling. Something that doesn’t require server maintenance and security updates. A… Read more »

Five rules for doing Great Work

What separates the fleeting thrill of a “great idea” from the enduring rewards of great work? These five facts: Great work is work that helps people. It’s not made great by accolades or praise from your peers… but by the experience of the people who actually use it. That’s work you can be proud of. Great work… Read more »

Uncertainty

I’ve spent most of the past few days with my guts vibrating. My husband and I are buying a house — and selling a house. We’re moving from our favorite part of our favorite city, in the middle of everything, to nearly 10 acres in a town we’ve never spent time in. We moved here… Read more »