How do you create a product people want to buy?

Newsflash: Lean Startup and Customer Development are inherently broken. If you ask me, the whole process is functionally bankrupt. Why? Let me answer your question with a pair of questions:

  • Why do you create good things… but nobody buys?
  • Worse: Why do you feel the thrill of a great idea, then get stuck before you even finish the damn thing?

In short: Why all the struggle? And why do people worship the struggle?

This lil video I made walks you through the problem, and the solution. It’s only 13 minutes. It could just be the 13 minutes that’ll end the idea-fail cycle for you forever.

(Hate video/got a commute? Listen to the lesson on episode #10 of our podcast).

Convinced by the power of research?

Especially research you can do quietly, in the comfort of your own home, in your PJs, without any weird or confrontational or faux-nice-nice “interviews”?

There’s plenty of information right here in the archives that you can use to get started. There are 221 posts, in fact. (Plus so many videos and scads of interviews over the years.)

You can dive in, read it all, start working on your own… and spend years trying to get great results.

Or you can dramatically speed up the process and avoid common pitfalls with our class, 30×500.

You can benefit not only from my super nerdy obsession with (inventing) research methods, but also from the years and years of experience Alex and I racked up learning how to teach it in the most effective way. And all the years we have worked with students, helped them, coached them.

Plus, of course, you’ll learn our concrete, step-by-step processes for using that research to reach your audience, build your list, come up with more salable product concepts than you could ever use, sell, and launch.

The next 30×500 launches on March 6th!

And you have two great ways to learn:

  • 30×500 Course + Bootcamp
  • 30×500 Course

Kick your new career off with a BOOM! with the Bootcamp

Wanna dive in, get your hands dirty, re-enact that scene from Ghost but instead of clay, data, and instead of Patrick Swayze, me and Alex (your ever-helpful teachers)?

Then the 30×500 Course + Live Bootcamp is definitely for you.

When you attend the 30×500 Bootcamp…

  • You’ll have the motivating power of a deadline and real live help so you can hit the ground running
  • You’ll learn exactly how to do the research that leads to answers for Step 2 and Step 3, and how to turn that research into seductive pitches and sticky marketing content that’ll rake in the eyeballs, with live practice and personal coaching from yours truly and my partner Alex
  • You’ll also receive all of the over-100 video lessons and guided exercises, lifetime access to our alumni Slack community, monthly alumni-only events, and more.

The date: April 15th.
The location: All online, so you don’t even have to put on pants ;)

There are just 30 seats available for the Bootcamp… and the early bird discount will save you $150!

Email us to inquire about your early bird registration!

30×500 Course Package: economical, flexible, and easy like any morning!

Live events not really your thing?? — if you prefer the flexibility and ease of going exclusively at your own pace — then the 30×500 Course only package is perfect for you.

You’ll receive all of the over-100 video lessons and guided exercises, lifetime access to our alumni Slack community, monthly alumni-only events, and more. The only difference? The Bootcamp is not included. And… the price is just $1,999. Save an extra $100 off that sticker if you register early. And yes, we do offer a payment plan for the 30×500 Course package!

How do you get the early bird discounts (and snag your seat before they’re all gone)?

Email us and ask about the early bird registration and payment plans!