Curing the Lie of the Big Win (and the Big Fail)

We’re surrounded by the stories — the mytharc, if you will — of The Big Win. (Also the Big Fail.) “Twitter succeeded because…” “I failed because…”

I’m here to tell you: That’s largely a load of crap.

If you want to know why — and if you want to know how I succeed at so many things people said would never work — you want to watch this video. It’s short (12 minutes) and it’s awesome.

It’s nominally about habits, but it’s really about the stories we tell ourselves, and why they make us fail.

(PS — this is a lesson straight outta the new 30×500. Why am I giving it away for free? Because everybody needs it.)

Did you recognize yourself in this video? Did you spot stories that you hear every day?

If so, you have three things to do right now:

  1. Rush out and buy The Power of Habit. And actually read it. And take notes. Seriously. This book is worth every single penny and every single moment you will spend devouring it.
  2. Drop your email in the box below, because I will be sending out the next video (and other awesome free content) and you really don’t want to miss out.
  3. Try the assignment: dechunk 3 of your every day routines. Then leave your instructions for a day or two, and read them. Try to follow them. See all the stuff you left out. Oops! This is the stuff that habits growth is made out of.

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  1. Sung

    Could you please give specific examples of how you have taken the lessons from “The Power of Habit” to improve your business?

  2. Shayna @ Adventurous Soul

    Love this. I can’t stand it when I’m listening to interviews with successful entrepreneurs and all they say about their journey is, “It took lots of hard work, but eventually it paid off and the business succeeded.”

    Drives me nuts because I always want to know what SPECIFICALLY they did; what breakthroughs, iterations, tweaks, pivots they went through; how exactly they validated their business model and got their product in front of leads.

    Not sure if it’s entrepreneurial amnesia… or if they just don’t want to reveal the details behind the eventual “big win.”

  3. Allison

    Wow. I just did the exercise and realized that I could lay out precisely what I do after I walk in the door, but not what I do when I get up in the morning or when I sit down at the computer. It seems like no coincidence that I have a very well established exercise routine that begins the moment I walk in the door after work, but have struggled with other goals like waking up early or focusing on my MITs first thing at work.


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