Launches don’t work the way everybody says they do

“Launch Day” is a toxic phrase. It’s all backwards.

NASA, after all, doesn’t decide which date they’re going to launch the rocket and then the day approaches and just BAM! There goes the rocket, and that’s that, they’re all done.

There’s always a countdown

There’s a countdown the day of (T-Minus 10, 9, 8…).

And months before that, the rocket scientists start a different type of countdown, of all the things that need to happen to get that rocket off the ground.

(And there’s lots of stuff that goes on after liftoff, too.)

Successful launches aren’t about a single day

Even though that’s what fits the happy lil montage in our heads (set to Eye of the Tiger, natch — or perhaps The Final Countdown), launch isn’t about putting something online.

Launch is really about coordination — and coordination requires preparation. Your launch isn’t so much about coordinating with yourself/your team as it is about coordinating with your [potential] customers. Buying/selling is a team effort; it takes two to transact.

Of course, we’re not rocket scientists…

But take this Launch Roundtable business, as an example closer to home.

Did I do a full-on Amy Hoy Launch Sequence™? Nope — for reasons I’ll reveal to you, if you attend. But did I just email you out of the blue and say “Hey, here’s this thing, buy your ticket right now?” Nope, I did a lot more than that:

  • I posted on my blog a couple days before.
  • I emailed my list the day before.
  • I emailed my list before I opened the doors.
  • Then I emailed my list again.
  • Then I sent this blog post as an email ;)

This is what works. 53% of tickets sold out in the first 24 hours alone. [Update: over 70% 75% sold out!]

Now, that’s no fluke

My co-host, Alex Hillman, has been pre-interviewing our guest speakers:

  • Chris Hartjes, from 30×500 Summer 2012, who launched his first 30×500-style product, a book
  • Brandon Savage, from 30×500 Summer 2012, who launched his second product, a workshop
  • Brennan Dunn, from 30×500 Summer 2011, who launched his fourth product, a big ebook/video/workbook package

I’ve been reading the transcripts from these pre-interviews (we believe in preparation!). They’re full of gold.

Like: How far out did Brennan start his launch process? 3 months. He started in December, and launched in March. His launch sequence included emails, blog posts, and presales.

How far out did Brandon start his launch process for his ebook? More than 10 days. Emails and blog posts, again.

Chris, too, started ahead of his actual launch day.

Why? And what? And how? And when? Then what happened?

How early should you start?

What does a launch sequence look like? In detail?

How does experience with a previous launch change your next launch?

When sales slow down… then what do you do?

And can you really “launch” a product after it’s already been online, available for sale? (I wrote about my own experience doing this with one of my 30×500 classes — a $100k launch I nearly flubbed completely. Yikes!)

These are the questions you’ll learn the answers to (and more!), if you attend our internet-only Launch Roundtable on April 7!

Remember, it’s internet only, so you can attend in your pj’s.

What: A mini-conference
Where: 100% online! attend from your couch!
When: April 7, 12 pm to 3pm Eastern
Who: Me, Alex (my co-teacher for 30×500), and three of our students, Brennan Dunn, Brandon Savage, and Chris Hartjes. And you?

Not only will you learn the answers to these questions, and have the chance to ask your own… you’ll also:

  • get a peek inside each of these launch processes
  • … and the launch process for this roundtable itself!
  • see Brennan’s, Brandon’s, and Chris’ exact launch emails and blog posts
  • see their detailed timelines, with dates for each pre-launch/launch content
  • learn how they built up their launch list
  • not to mention see detailed sales numbers, broken down over time
  • learn what to do when sales flag, later
  • learn my trick for turning around a weak launch

You’ll also get a text transcript and video recording of the event, to read/watch/learn from again at your leisure!

We picked these speakers just for you

Of course, Alex and I have some stories to tell, too — but what’s great about our three speakers is that they’re like shades of you.

When you’re starting out, it can be harder to learn from people like us, who’ve been doing this for years.

Brennan, Brandon, and Chris, on the other hand, are in three different stages of starting out: Chris launched his first 30×500 product, Brandon his second, and Brennan his fourth. You can learn from these guys, stuff that you can use now. They’re shades of your near future.

The Prerequisite You Need to Read

I believe in giving away big value. That’s why I wrote all about my launch framework/strategy right here on my blog. For free. Read it and this alone could pay for your ticket to the Launch Roundtable!

This is the framework I teach my students in 30×500. This is the framework/strategy we’re discussing in the Launch Roundtable, with all of the nitty gritty implementation details. You’ll get to see exactly how these 3 students used this framework to launch over $36,000 worth of sales in their most recent launches!

Wanna learn how to launch? How not to launch? And what to do after your launch?

Then you want to grab your seat today… before we do our next big push ;)

Don’t forget, you’ll get:

  • an insider’s look at exactly how those 3 implemented the SIP approach for their “boring” products, leading to more than $36,000 in sales
  • the emails they sent and blog posts they used, and when
  • revenue breakdowns
  • the opportunity to ask your own questions
  • a recording and transcript to keep forever and ever

You can’t beat it. Tickets cost just $199. How many sales could this roundtable help you make? How few would it take to pay for itself? Example: if you sold an ebook for the scandalously low price of $19, this roundtable would only have to help you make just 10 sales in order to pay for itself. We’ve priced this roundtable to help you get a crazy ROI!

And thanks to my launch process, there are only 40 35 30 28 23 seats (out of 100!) left at time of writing :)

So grab your seat today:

See you there!