Posts Categorized: Thinking like a Slayer

Is bad copy killing your product?

This is a horror story. This is a story about the lurking, creeping horror of killer copy. Not the good kind of “killer” — no, not dope or sick or totally bad — but the kind that murders your ambitions in their cradle. Spoilers: This horror story has a happy ending. And if you watch… Read more »

Startup Escape Plan: How to free up time, energy & money to build your future

When you stop working for the day, have you really gotten anywhere? Will the hours that you spent today still be paying off for you next week, next month, next year? If your answer is “No,” then you’re probably here because you’re somewhere on the left side of this spectrum: But you want to be… Read more »

Fuck “Innovation” 2: Time is a Line, You Guys!

I’m writing this on Friday at 8pm. Slightly soused, if you must know. Just a scant 2 hours ago, Alex and I wrapped up our infamous 30×500 Bootcamp, 7 (really 8) hours a day, two days in a row. Yes, the lessons are pre-recorded, but the homework critique, the guidance, the Q&A? Totally live. Then… Read more »

Fuck Innovation, Everything We Have Now is Shit

In a product sense, the last couple weeks have sucked. I keep trying to buy simple things that literally have one job and finding that it’s impossible to get something that works, in order of complexity: a gantt chart flow-planning tool a clear glass beverage dispenser to hold iced coffee at BaconBizConf clip magnets I… Read more »

Should You Ignore Customer Feedback?

A reader last week asked: I love your guys’ methodology. I totally agree that asking prospects what they want is a really bad idea.What’s your opinion on asking people for feedback after you’ve built and launched something based on Safari research? For example: doing an early access program with people who are begging to start… Read more »

Validation is backwards

If Startuplandia had a bible, you might guess it was The Lean Startup. And credit to Eric Ries where credit is due – he’s managed to get the masses hooked on his book’s hopeful vocabulary: Validation, Pivots, and Minimum Viable Products, oh my. Really, Eric’s reach is tremendous: I remember when a close friend of… Read more »

4 economic facts that say “bootstrap now”

Fact: Since 1970, virtually every penny gained through productivity has ended up in the pockets of capital, rather than labor: — New York Times Fact: While profits are up 44.7%, incomes are up only 3.9% since 2007. — New York Times Fact: Tech workers are not immune. Over 1 million tech & creative workers have… Read more »

Why you have to develop an Investment Mindset

Nobody wants to fail. Not really. Sure, failure is better than not trying at all… but success is better than failure. After 4 years of teaching designers & developers to make their first product dollar, Alex and I have seen every kind of failure, from failure to start at all, to failure to pull the… Read more »

“Done” should be spelled F-A-I-L

“It’s almost done, I just need to add this one more thing…” Whooooooa there. When you teach designers & developers to bootstrap their own product businesses, as I do, that’s a phrase you’ll hear a lot — and you’ll come to hear it (as I do) as the sound of a shotgun being removed from… Read more »