Posts Categorized: Psychology

Oxygen Mask Entrepreneurship

Back when I was 24-25, I told myself that our brand new baby business would be doing $1-2 million a year by the time I turned 30. My 30th birthday is Sunday. Did we make it? Nope. Am I sad? Nope! So, should I then be giving thanks to the overweening power of subconscious self-protection… Read more »

Should You Ignore Customer Feedback?

A reader last week asked: I love your guys’ methodology. I totally agree that asking prospects what they want is a really bad idea.What’s your opinion on asking people for feedback after you’ve built and launched something based on Safari research? For example: doing an early access program with people who are begging to start… Read more »

The problem with “accountability” in a nutshell.

When you attempt to outsource your self-control, this is what happens: You ask somebody to hold you accountable. They forget. You never achieve anything. OR. You ask somebody to hold you accountable. They don’t forget. You avoid them. OR. You ask somebody to hold you accountable. They don’t forget. You think to yourself, “They’re not… Read more »

Don’t Fave This Post: How to REALLY Launch in 2014

God knows it’s popular to snark about the very idea of New Year’s resolutions. And the snark is aaaaaall true. Those new sneakers aren’t going to exercise themselves. But there’s still something magical about transitions. They put things in perspective, at least temporarily. 11:59 pm on New Year’s Eve can be like a graduation, or… Read more »

Startups Do Not — Repeat, DO NOT — Prepare You to Create Products

Hear that? That’s the sound of me pulling on my asbestos underwear. I know that this is the the myth which is going to get me flame-broiled. But hell, it’s November, so let’s talk turkey anyway. When we last talked, I was mythbusting a long essay by an agency owner who himself was trying to… Read more »

How do you persuade someone to pay for “free” information?

Photo Credit: ·•●❤ Ginny Le ❤●•· What’s the main difference between people who grumble that “INFORMATION WANTS TO BE FREE” and those who happily pay for content? Here’s what I’ve learned through 15 years of selling stuff: What Payers do. Payers value their time more than their money. They’ll pay you to: do research gather… Read more »