Posts Categorized: Psychology

The problem with “accountability” in a nutshell.

When you attempt to outsource your self-control, this is what happens: You ask somebody to hold you accountable. They forget. You never achieve anything. OR. You ask somebody to hold you accountable. They don’t forget. You avoid them. OR. You ask somebody to hold you accountable. They don’t forget. You think to yourself, “They’re not… Read more »

Don’t Fave This Post: How to REALLY Launch in 2014

God knows it’s popular to snark about the very idea of New Year’s resolutions. And the snark is aaaaaall true. Those new sneakers aren’t going to exercise themselves. But there’s still something magical about transitions. They put things in perspective, at least temporarily. 11:59 pm on New Year’s Eve can be like a graduation, or… Read more »

Startups Do Not — Repeat, DO NOT — Prepare You to Create Products

Hear that? That’s the sound of me pulling on my asbestos underwear. I know that this is the the myth which is going to get me flame-broiled. But hell, it’s November, so let’s talk turkey anyway. When we last talked, I was mythbusting a long essay by an agency owner who himself was trying to… Read more »

How do you persuade someone to pay for “free” information?

Photo Credit: ·•●❤ Ginny Le ❤●•· What’s the main difference between people who grumble that “INFORMATION WANTS TO BE FREE” and those who happily pay for content? Here’s what I’ve learned through 15 years of selling stuff: What Payers do. Payers value their time more than their money. They’ll pay you to: do research gather… Read more »

Curing the Lie of the Big Win (and the Big Fail)

We’re surrounded by the stories — the mytharc, if you will — of The Big Win. (Also the Big Fail.) “Twitter succeeded because…” “I failed because…” I’m here to tell you: That’s largely a load of crap. If you want to know why — and if you want to know how I succeed at so… Read more »

Perspective.

Seems like most of my best writing goes to the 30×500 Alumni mailing list these days. Including this little bit below. One of my brilliant (and particularly sesquipedalian) students was talking about the way that pedestrian thinking tends to exert inexorable drag on humanity: Wordy Student: Just a zooming out sub specie aeternitatis observation: certain… Read more »