Posts Categorized: Launching

From Zero to $3k MRR in 10 days — the story of launching RubySteps

Less than 2 weeks ago, Ruby developer Pat Maddox‘s rent was due. He had quit his job some time before. He had no audience or mailing list, no products… But he did have one thing: He had a pile of hard-earned Sales Safari research, thanks to his time in our 30×500 Product Launch Class. So… Read more »

Is bad copy killing your product?

This is a horror story. This is a story about the lurking, creeping horror of killer copy. Not the good kind of “killer” — no, not dope or sick or totally bad — but the kind that murders your ambitions in their cradle. Spoilers: This horror story has a happy ending. And if you watch… Read more »

Startup Escape Plan: How to free up time, energy & money to build your future

When you stop working for the day, have you really gotten anywhere? Will the hours that you spent today still be paying off for you next week, next month, next year? If your answer is “No,” then you’re probably here because you’re somewhere on the left side of this spectrum: But you want to be… Read more »

“Done” should be spelled F-A-I-L

“It’s almost done, I just need to add this one more thing…” Whooooooa there. When you teach designers & developers to bootstrap their own product businesses, as I do, that’s a phrase you’ll hear a lot — and you’ll come to hear it (as I do) as the sound of a shotgun being removed from… Read more »

Don’t Fave This Post: How to REALLY Launch in 2014

God knows it’s popular to snark about the very idea of New Year’s resolutions. And the snark is aaaaaall true. Those new sneakers aren’t going to exercise themselves. But there’s still something magical about transitions. They put things in perspective, at least temporarily. 11:59 pm on New Year’s Eve can be like a graduation, or… Read more »

Fuck features you “have to have”

Photo Credit: eric Hews When we ran BaconBizConf, here’s just a smattering of the “crucial features” we left out: badges goodie (aka junk) bags a conference hotel multiple tracks a green room a hallway track (or even a hallway) a stage projectors (we used a big TV) wifi (yes, really, we offered no wifi) more… Read more »

How do you create a product people want to buy?

Stop me if you’ve heard this one. Have you ever found yourself mired in this process? Come up with idea! Build idea! Put idea online… Wait for sales… … wait for sales… Double down and try to figure out “product-market fit”, in other words: Who wants to buy this? Over the years, I’ve watched countless… Read more »

3 critical, non-obvious ingredients for ANY launch

Once upon a time, in a land far away, a girl named Amy nearly botched a launch worth over $100,000. How did she do this? With a single, solitary email, reading… “Hey, doors are open! Buy your seat now!” That’s how most folks launch their products. It’s easy, and it’s wrong. And one time, I… Read more »

“Launch Day” is a toxic idea

“Launch Day” is a toxic phrase. It’s all backwards. NASA, after all, doesn’t decide which date they’re going to launch the rocket and then the day approaches and just BAM! There goes the rocket, and that’s that, they’re all done. There’s always a countdown There’s a countdown the day of (T-Minus 10, 9, 8…). And… Read more »

Learn All About Launches in My Online Roundtable

What do bootstrappers really need? What’s stopping you from building, launching, selling? Or from squeezing more out of the products you’ve got? Not facts. Not figures. Not how-to’s. Oh, sure, you could always use more how-to’s and more stats. But that’s not what you’re really starving for. That’s not what’s stopping you. That’s not why… Read more »