Posts Categorized: Day to Day

Oxygen Mask Entrepreneurship

Back when I was 24-25, I told myself that our brand new baby business would be doing $1-2 million a year by the time I turned 30. My 30th birthday is Sunday. Did we make it? Nope. Am I sad? Nope! So, should I then be giving thanks to the overweening power of subconscious self-protection… Read more »

How do you market a product that’s for everyone?

When you set out to start a product business… you pick a fight with entropy. And entropy usually wins. The default result is failure. If you’re sane, you know it. You’re scared by it. You act anyway, but that fear is always there. Unfortunately the most natural response to fear is to try to decrease your… Read more »

“Done” should be spelled F-A-I-L

“It’s almost done, I just need to add this one more thing…” Whooooooa there. When you teach designers & developers to bootstrap their own product businesses, as I do, that’s a phrase you’ll hear a lot — and you’ll come to hear it (as I do) as the sound of a shotgun being removed from… Read more »

Get your free 7-part guide for bootstrapping in 2014

Hey y’all! So, we’re ramping up for the next 30×500… and what better way than to send our lovely readers useful, actionable, sparkle-unicorn-farts-free lessons to help you get started? To that end, why not sign up for our (again, free) 7-part series? You’ll learn… How you can go from zero to your first Tiny Product… Read more »

Don’t Fave This Post: How to REALLY Launch in 2014

God knows it’s popular to snark about the very idea of New Year’s resolutions. And the snark is aaaaaall true. Those new sneakers aren’t going to exercise themselves. But there’s still something magical about transitions. They put things in perspective, at least temporarily. 11:59 pm on New Year’s Eve can be like a graduation, or… Read more »

Fuck features you “have to have”

Photo Credit: eric Hews When we ran BaconBizConf, here’s just a smattering of the “crucial features” we left out: badges goodie (aka junk) bags a conference hotel multiple tracks a green room a hallway track (or even a hallway) a stage projectors (we used a big TV) wifi (yes, really, we offered no wifi) more… Read more »

The Psychological Self-Torture and Bootstrapping Podcast!

OK, so that title is a little bit of linkbait. Just a little bit. But, contrary to popular opinion, building software is easy… building a business is hard. The hardest parts are the least obvious. That’s what Justin Jackson and I talked about yesterday: the psychology, the mechanics, and my war stories from bootstrapping. Specific… Read more »