Posts Categorized: Customers

Fuck “Innovation” 2: Time is a Line, You Guys!

I’m writing this on Friday at 8pm. Slightly soused, if you must know. Just a scant 2 hours ago, Alex and I wrapped up our infamous 30×500 Bootcamp, 7 (really 8) hours a day, two days in a row. Yes, the lessons are pre-recorded, but the homework critique, the guidance, the Q&A? Totally live. Then… Read more »

Validation is backwards

If Startuplandia had a bible, you might guess it was The Lean Startup. And credit to Eric Ries where credit is due – he’s managed to get the masses hooked on his book’s hopeful vocabulary: Validation, Pivots, and Minimum Viable Products, oh my. Really, Eric’s reach is tremendous: I remember when a close friend of… Read more »

How do you persuade someone to pay for “free” information?

Photo Credit: ·•●❤ Ginny Le ❤●•· What’s the main difference between people who grumble that “INFORMATION WANTS TO BE FREE” and those who happily pay for content? Here’s what I’ve learned through 15 years of selling stuff: What Payers do. Payers value their time more than their money. They’ll pay you to: do research gather… Read more »

Vaccinate Yourself Against Crappy Customer Feedback

Gosh, sometimes I love the internet so much I want to marry it. If only internet bigamy were legal! (Sorry, honey.) Right now I’m crushin’ on the internet because of Least Helpful, a blog which does nothing more complicated than put together screenshots of terrible reviews, along with some witty one-liners. Very witty one-liners, in… Read more »

When You Should Ignore Your “Customers”

I do a lot of sales through email marketing — to folks who specifically requested that I email ‘em. I don’t email all that much; most months, I don’t email at all. For the past month, I’ve been sending 1-2 emails a week. Not just “buy my shit” emails, but free samples from the class,… Read more »