Posts Categorized: Copywriting

Is bad copy killing your product?

This is a horror story. This is a story about the lurking, creeping horror of killer copy. Not the good kind of “killer” — no, not dope or sick or totally bad — but the kind that murders your ambitions in their cradle. Spoilers: This horror story has a happy ending. And if you watch… Read more »

A Customer Is Your MVP – A (Video) Talk on Making Products that Sell

This talk is nominally about copywriting, but it’s not, not really. It’s about product-making. It’s about business-making. It’s about gall. I had a blast at Microconf. Highly recommend it. I’ll be back. And thanks so much to Rob and Mike for making these videos available so I can share them with you. Transcript below! Amy… Read more »

Why We Shut Down Charm on the Eve of Public Launch, at $48k/Year and Growing

This is part of my 4-year bootstrapping retrospective. Part 1: Why Bootstrapping Was The Only Logical Choice. A couple months ago, I found something I wrote accidentally on Hacker News. Having vitriol spewed at me. (Surprise! Some might say those two phrases are redundant! ;) Why? My husband and I had shut down our second… Read more »

Trying to sell Nourishing Gruel?

Enjoy this time-honored recipe, beloved of new business people: Take 1 awesome, adjective-rich person. Drop into a bowl of potential customers. Fold in a generous dollop of desperation Toss in any other ingredients you have on hand. Puree until bland and consistent. Serves 4, but don’t expect ‘em to get excited about it. On paper,… Read more »